New Delhi: Investing in gold has been an old tradition among Indians. Especially for Indian women, it has been a special asset. However, sometimes buying gold is a risky task because its purity and high price can come in the way.

Currently, the solution to this problem has come in the form of digital gold, which gives you freedom from these risks. Digital gold is an option that allows customers to invest in this traditional asset class in a modern and new form.

This information came out in the survey

Recently NAVI conducted a survey among investors and non-investors of digital gold, which revealed the main reasons for adopting digital gold and the reasons hindering its widespread adoption. Here we will know about all those factors in detail.

Why is digital gold investment getting a boost get good returns

The report revealed that 50% of the investments were made because gold has given good returns in recent times.

No risk of theft

Grnerally ,buying physical gold is a big responsibility, because there is a risk of theft by investing in it.

But with digital gold, 39% believe that digital gold is less risky than keeping it at home and there is no worry of theft.

Guaranteed pure gold

The report also revealed that digital gold does not affect the purity of gold. 36% of people have invested in digital gold due to its purity i.e. the ability to buy 24 carat pure gold.

Digital gold is more convenient

Whereas 25% believe that it is easier and more convenient to buy, sell and track their investments at any time through apps offering digital gold.

Reasons to stop investing in digital gold

The study conducted by Navi also explains why people are hesitant to accept or invest in digital gold.

The first reason for this is the investment process. Apart from this, uncertainty about the benefits from it is another reason, due to which 67% of the non-users were uncertain about the process of investing in digital gold or the benefits from it.

People believe that unlike physical gold, it does not have the convenience of touching and feeling. That is why 44% preferred physical gold due to the ability to touch and feel the gold bought from the jeweler.