Tata Motors PV Share: Why did Tata Motors PV shares suddenly fall by 4%, what happened and what will happen next?

News Topical, Digital Desk : Tuesday was a tough day for the investors of Tata Motors Passenger Vehicles. The company's shares fell by more than 4%. The reason was the weak sales of Jaguar Land Rover, which was badly affected by the impact of cyber attack in the third quarter of FY26. The sharp decline in both wholesale and retail sales increased the market's concern. The special thing was that the impact of the decline was seen in almost all the global markets. The major reason for the decline was the weak Q3 sales of Jaguar Land Rover, the figures of which were released by the company.

In the third quarter of FY26, JLR's wholesale sales declined by a massive 43.3% year-on-year to just 59,200 units.

Compared to the previous quarter, Q2 FY26, wholesales also declined by 10.6%, meaning the situation didn't improve quarter-on-quarter. Market-wise, the picture is even more worrying. Sales in the UK declined by 0.9%, but the real blow came from North America, where wholesales fell by 64.4%. Declines were recorded in Europe by 47.6%, China by 46%, the MENA region by 8.5%, and overseas markets by 50.4%. This means pressure was evident in almost every major market where JLR is present. However, the company also stated that premium models like the Range Rover, Range Rover Sport, and Defender accounted for 74.3% of total wholesales in Q3 FY26. This figure is better than 70.3% in the same quarter last year, but lower than 76.7% in the previous quarter. So far in FY26, JLR's total wholesales have been 212,600 units, a decline of 26.6% year-on-year. Retail sales have not been any better on the retail front. Retail sales in the October-December quarter fell 25% year-on-year and 6.7% quarter-on-quarter to 79,600 units. The company stated that the biggest reason for this was a major cyber attack, which prevented production from returning to normal levels only in mid-November. According to the company, the delay in delivering vehicles to global markets after production also impacted both wholesale and retail. Furthermore, the strategy of gradually phasing out older Jaguar models and increased tariffs in the US also kept sales under pressure. The company also clarified that these figures are provisional. Audited and final numbers will be released in February 2026 along with the Q3 FY26 results. 

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