Stock in Focus: This real estate company sold flats worth ₹1,800 crore in 24 hours, giving a return of 111% in 3 years

News Topical, Digital Desk : Stock in Focus: Birla Estates Pvt. Ltd., a wholly-owned subsidiary of Aditya Birla Real Estate Limited (ABREL), has announced significant growth. The company said it achieved record sales of over ₹1,800 crore within 24 hours at its premium residential project, Birla Pravaah. The company disclosed this information through an exchange filing on Tuesday, December 9th.

Located in Sector 71, Gurugram, the project has a total of 492 units, which were completely sold out within 24 hours of its launch. According to the company, this achievement marks a significant milestone for the brand and reflects its strong growth in the NCR market. Birla Pravaah is spread over approximately 5.075 acres, with approximately 70% of the area dedicated to open greenery and thoughtfully designed residential towers.

The company attributed the project's exceptional response to the project.
 

• 30+ amenities (wellness, social, kids and sports)
• Large and vibrant open areas
• A calming layout that provides a smoother daily experience

K.T. Jithendran, MD & CEO of Birla Estates, said, "Birla Pravaah is a unique development. Every detail has been carefully crafted to provide inspiring and better living for modern families. Our legacy grows stronger with each new project." This record sales prove the growing demand for premium housing in NCR. Jithendran said that with this milestone, the company is further strengthening its presence in the region. The project is located on Gurugram's Southern Peripheral Road (SPR), which offers excellent connectivity to NH48, Golf Course Extension Road, Sohna Road, and Dwarka Expressway. This strategic location has further increased the project's demand. Birla Pravaah has received Gold pre-certification from the Indian Green Building Council (IGBC). The project comprises five towers, with some floors having only two apartments, enhancing privacy. It includes spacious 3 BHK and 3 BHK + utility residences, designed to maximize natural light and ventilation. 

The project had sold well before as well This success comes after the excellent sales of Birla Estates' previous Gurugram project Birla Arika (Sector 31), which witnessed sales of around ₹3,000 crore in Phase-1, making it one of the most successful luxury launches in NCR. These back-to-back achievements have strengthened the company's presence and momentum in Gurugram. Its other projects include Birla Navya (Sector 63A) and Birla Arika. 

A look at the company's results On the business front, ABREL reported a consolidated profit of ₹855 crore in the September quarter, registering a 3% YoY growth. The company's consolidated earnings grew by 4% to ₹12,481 crore. Net profit in Q2 FY26 was ₹882.5 crore, compared to ₹1,015 crore in the previous year (which included a one-time gain of ₹167 crore). At 11:14 am on Tuesday, the company's stock was trading at ₹1,619.60, down 2.29% or so. The stock has fallen 6.67% in the past one month.

Read More: Stock in Focus: Keep an eye on these 3 pharma stocks today, know what updates have come related to them?