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New Delhi. During cricket matches in India, stadiums often display surrogate advertisements for tobacco products. These advertisements do not show tobacco products directly, but promote them through other products connected to them.
Recently, the Union Health Ministry has urged the BCCI regarding this. They say that now the hidden advertisements promoting tobacco and alcohol will be eliminated from the cricket stadiums of India, for which the BCCI will have to take steps.
The ministry further said that they are role models for millions of youth in the country and worldwide. In a letter to BCCI President Roger Binny and SAI Director General Sandip Pradhan, Director General of Health Services Dr Atul Goyal on Thursday said that sportspersons, especially cricketers, are role models for the youth in terms of promoting a healthy, active and productive lifestyle.
The government urges BCCI to ban tobacco-alcohol ads.
In fact, Dr Atul Goyal said that BCCI is entrusted with the task of creating policies, frameworks, and guidelines to promote the game of cricket, keeping in mind the players and cricket fans of India, and it is disappointing to see some of the well-known cricketers and famous actors doing tobacco or alcohol related ads during cricket events like IPL.
He also said that by considering this issue seriously, BCCI can take a positive step to ban players from doing tobacco or alcohol-related ads.
Further they are requested not to allow such hidden advertisements by other celebrities in BCCI's sporting events like IPL. I hope you will appreciate that the celebrities involved in these ads are looked upon as role models by millions of youth in the country and worldwide.
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