The craze for sauna baths is rapidly growing among those tired of the digital lifestyle, bringing back a centuries-old tradition.

News Topical, Digital Desk : The craze for saunas is steadily increasing in Britain and America. A growing number of people are installing sauna cabins in their homes. This trend has accelerated since the coronavirus pandemic.

Sabine Zettler, director of a London communications agency, has built a sauna cabin in her backyard. Regarding the return of this culture, one author says it serves as a balance for those tired of the digital lifestyle. He also says that people are now turning to preventative health instead of medication.

Wild Sauna joins healthy lifestyle

The author also explained that wild sauna, or outdoor sauna, has become a healthy third space, both inexpensive and superior to alternatives like alcohol. Neuroscience has also proven that saunas provide profound mental relaxation. Furthermore, the experience is not only physical but also social and spiritual.

Rapidly increasing demand, increasing sales

According to a British sauna cabin installation company, online sales have increased by approximately 80 percent in the past year. Saunas designed for two to four people are in highest demand. Meanwhile, a new bathing club is opening in New York, USA, and it's being touted as a healthy alternative to bars or fitness studios.

The centuries-old tradition

According to the British Sauna Society, sauna-like traditions existed in Britain from the Bronze Age to the Roman period. With the advent of domestic plumbing in the 20th century, public bathhouses began to close, and this tradition began to fade. However, this tradition is making a comeback.

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