Mumbai: If we look at the period before the Corona period, fans used to flock to the cinema halls in the name of stars. Even if the film was not up to expectations, it would still be housefull in the first three days. The cost of the film was easily recovered in this. Now the scenario has changed.

This year, films based on big stars like Ajay Devgan, Akshay Kumar , John Abraham failed to bring audiences to the theatres. On the other hand, films made on a small budget like 'Article 370', 'Shrikant', 'Munjya', 'Stree 2' topped the box office test.

Increased exposure of stars

Today, almost every superstar is present on the internet media. Where their millions of followers are enough to prove them to be the most popular. From going to the gym to their airport look, they are seen on media cameras every day. Then what is the reason that when the films of these stars with millions of followers come on the big screen, then the count at the ticket window is not that much.

The charm of stars ends

They say that things that are easily available are not appreciated. The same is the case with Hindi film stars. South Indian stars are also on the internet media, but they mostly use it for the promotion of their films. Now if stars are seen everywhere, then the charm of watching them on screen is lost. Another aspect is that nowadays artists have started making their political views public. People admit in hushed tones that this affects the work of artists.

Movies should be value for money

Film experts emphasize on the need for actors to give preference to scripts according to their age along with their thinking and ideology. Trade analyst Atul Mohan says, 'Senior actors are doing the same routine films which they have always been doing. Now the taste of the audience has changed a lot. After the advent of OTT platforms, the audience is watching content from India and abroad, so now the audience wants entertainment of the same level as they are spending money. They do not want routine commercial films like 'Bade Miyan Chote Miyan'. They want content along with entertainment. 'Munjya' is a film without stars, but its mouth publicity made the film a hit.'

PR machinery became an obstacle

Big actors are not able to do quality films, a big obstacle behind this is their own team. On the condition of anonymity, a film producer says that now actors have a big team, most of whom do not have any experience in cinema. Actors do not talk to anyone directly on the phone. Everyone will have their own manager. Under him will be an assistant manager. Superstars want to work only with a well-known producer or studio. They feel that only a few big producers or studios can make films, no one else. This thinking is also a hindrance to their success.

Stars' fees are a problem

Along with the fees of the stars, their huge army is also increasing the budget of the film. This puts an additional burden on the filmmakers. In this regard, director Anubhav Sinha says, 'The fees of the actors are disproportionate. It is easy to increase the fees, but it is difficult to reduce them. When the subscriptions of OTT platforms were increasing very fast, they were also buying films at very low prices. Hopefully everyone will understand this soon, so that a balance is created.'

It is important to connect with the roots

One complaint about Hindi cinema is that it is getting away from its roots. Filmmaker Sudhir Mishra says, 'Filmmakers will have to think about the failure of Hindi films. While being a jury member of Kerala Film Festival, I watched 35 films from there. Every Malayalam film has a mother-son aspect in it. Everyone likes cinema that is connected to its roots. Also, the fact that there are more theatres in South India than in North India also affects it.'