News Topical, Digital Desk : The Delhi High Court has stayed the broadcast and circulation of an AI-generated film that misuses the name, personality and image of Akira Nandan, son of Andhra Pradesh Deputy Chief Minister and actor Pawan Kalyan.
Justice Tushar Tao Gadella was hearing a petition filed by Akira Nandan alias Akira Desai, alleging that Sambhavami Studios LLP had uploaded a nearly one-hour-long film on YouTube, purportedly titled "the world's first global AI film" and featuring Akira Nandan in the lead role, without obtaining any permission from him.
"Infringement of copyrights related to personality"
The petition stated that the said AI content also featured fabricated intimate and romantic scenes involving Akira Nandan, causing serious harm to her privacy, personality rights, and reputation. The court held that such content not only caused irreparable damage to the plaintiff's image, name, and reputation, but also infringed the copyrights associated with her personality.
According to the court, the alleged misuse of AI and deepfake technology violated Akira Nandan's personality rights, moral rights, publicity rights and privacy rights, and also constituted an attempt to mislead the general public.
A film was made starring him in the lead role
In its order passed on January 23, the High Court stated that prima facie it is clear that the plaintiffs belong to a prominent family and have a distinct identity in the entertainment industry of Andhra Pradesh. The court stated that the creation of a film featuring them in the lead role through AI tools constitutes commercial exploitation of their name, image, voice, and personality. The court remarked that if this case is not stayed, the damages suffered by the plaintiffs will not be reimbursed in monetary terms, nor will their image be easily restored.
The court then granted ex-parte interim relief, ordering the immediate removal of the film and all online content related to it, and restraining the defendants from using Akira Nandan's name, image, voice, gestures, or any identifiable feature in any form, including through AI, generative AI, machine learning, or deepfake technology.
The court also ordered the removal of clips, shorts, and promotional materials related to the film from all websites and social media platforms. Furthermore, the court ordered Meta Platforms (Defendant No. 3) to notify the relevant user of the infringing URLs within 72 hours to remove them. If the user fails to do so, Meta will be required to remove the content itself. The next hearing in the case is scheduled for February 5th.
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