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As Holi approaches, the demand for saffron-colored abir and gulal has surged, leading to stock shortages in markets. This particular shade has gained immense popularity, with people preferring it over traditional colors.
Growing Popularity of Saffron-Colored Abir and Gulal
- Saffron is associated with spirituality, tradition, and devotion, making it a favored choice during Holi.
- Many see it as a symbol of energy, positivity, and cultural heritage.
- Its increasing use in festivals and religious celebrations has further boosted demand.
Rising Demand in Markets
- This year, sales of saffron-colored gulal have skyrocketed, leaving shopkeepers struggling to keep up.
- In many places, stocks have already run out, forcing buyers to look for alternatives.
- Traders are witnessing an unexpected rush, with customers specifically asking for saffron hues.
Reasons Behind the Surge in Demand
- Many prefer natural and organic colors, and saffron-colored gulal is often made from herbal ingredients.
- Religious and cultural influence has led to a preference for colors associated with festivals and traditions.
- Social media trends and celebrity endorsements have also played a role in making saffron the color of choice this Holi.
Challenges Faced by Sellers
- Due to unexpected demand, manufacturers are struggling to meet supply needs.
- Many retailers are trying to restock before Holi, but availability remains a concern.
- Prices have increased due to limited stock and high customer demand.
