The dispute between Honasa and HUL over advertising has been resolved, know what happened

The dispute between Hindustan Unilever Limited (HUL) and Mamaearth's parent company Honasa Consumer over advertising has been resolved. On April 17, both the companies have reached a mutual agreement to withdraw their ad campaigns and social media posts amid the ongoing controversy over their sunscreen product. HUL has agreed to make changes in the Lakme sunscreen campaign. Honasa has been directed to remove all social media posts insulting Lakme. Apart from this, Honasa, HUL have agreed to remove each other's physical hoardings.

Both parties agreed to remove the advertisement within 24 hours and the hoarding within 48 hours. Apart from this, HUL has agreed to change the colour of the packaging shown in the advertisements from orange to light yellow and change the online bestseller sentence from some sellers. What was the whole matter Honasa Consumer Limited, the parent company of brands like Mamaearth and The Derma Company, had filed a lawsuit against Hindustan Unilever Limited (HUL), alleging that the recent Lakmé sunscreen campaign undermined the credibility of its product. In return, HUL has filed a counter-suit, turning the dispute into a full-blown legal battle. The reason for this dispute is HUL's new campaign for Lakmé's SPF 50 sunscreen, which was launched with the hashtag #LakmēSPF50Truth100. The ad claims that some online bestseller sunscreens that claim SPF 50 actually offer much less protection, around SPF 20. While no brands are named, the video compares several yellow and orange bottles with Lakme packaging and cites in-vivo SPF testing, a clinical method used to assess sun protection.

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