Aamir Khan's Sitaare Zameen Par will not be released on OTT, the actor adopted a new method:

News Topical, Digital Desk : Aamir Khan is going to return to the big screen after a long time through Sitare Zameen Par. After Lal Singh Chaddha, the actor will be directly seen in this film which will be released in theaters on June 20. According to the latest reports, Aamir Khan is considering releasing his next film 'Sitare Zameen Par' on a pay-per-view basis after releasing it in theaters.

People are not watching movies in theaters

According to Hollywood Reporter India, Aamir Khan wants to end the current eight-week gap in which Hindi films are released on OTT immediately after their theatrical release. Aamir is well aware that this leads to very low audience in theatres. Aamir is against releasing his films directly on streaming after releasing them in theatres as he believes that this makes people shy away from going to theatres to watch the film. According to the source who informed the portal, the absence of the streaming logo on the poster of Sitare Zameen Par is also due to this reason.

Doing things out of the box

A source said, 'Aamir has always been known for doing new and out-of-the-box things. Not only the content, he also pays attention to how the films are delivered to the audience. With the film 'Sitare Zameen Par', he is going to launch a new model, where the film will reach more and more people and the viewers will not be stuck in the hassle of any subscription. ' 'If this model works, then it will open a new way of monetization for the filmmakers.

This method was adopted earlier also

Aamir Khan plans to make the film available for pay-per-view on YouTube about two months after its theatrical release. The superstar has previously tried to create a gap between theatre release and OTT. Laal Singh Chaddha released in 2022 and streamed six months after its debut in theatres. The film released in August of 2022, but it took eight weeks for Netflix to pick it up.