Donald Trump's victory in America may have seemed a foregone conclusion this time, but in 2016 the situation was just the opposite. Donald Trump was pitted against Democratic Party candidate Hillary Clinton and the atmosphere was almost in his favour.

But the results that came shocked the whole of America. Donald Trump had won the election. This moment was as important for the American media as it was for the Republican Party.

Business got a boost

Because just one victory gave a boost to the American media business overnight. People were glued to the television. The ratings of TV channels started increasing. Subscriptions of digital newspapers were being purchase

The shares of American media were reaching their highest level. All this was happening when Donald Trump was about to take charge of the world's most powerful country. And Donald Trump, who does not like America's mainstream media very much.

Trump again takes command

Now the calendar has moved ahead by about 8 years. Once again the command of America is in the hands of Donald Trump. It is believed that once again the American media can benefit from this victory of Trump. Experts believe that even if this happens for some time, it will definitely happen.

After the elections, the interest of the American public in news is once again increasing. The result of this inclination of the public towards political analysis can be seen in the form of an increase in the ratings of cable news, subscriptions of digital newspapers and donations to the media.

However, some experts have a contrary opinion. Professor at George Washington University and former CNN bureau chief Frank Sesno says, 'Donald Trump's tenure is going to be very different from the last one. In such a situation, the days of the right-wing media may be better, but the situation of the left-wing media may be worse.'

American media took advantage

In 2016, when the initial results of the US presidential elections were announced, there was a sudden increase in the subscription of American newspapers like the New York Times and the Washington Post. The reason for this was obvious that the public itself was shocked by the results.

The American media also left no stone unturned to take advantage of this. The Washington Post also ran campaigns praising its aggressive reporting. Vox sent emails to its readers and appealed for donations to support unbiased journalism. Every media was trying to gain maximum profit from its readers and viewers.

Hope again from 2024 victory

But there was a dark side to it. "They thought this was the best opportunity to increase subscriptions, but the result was the opposite. Many readers were bored with the mainstream media's coverage," says David Clinch, revenue consultant at Media Growth Partners.

Now Trump's victory in 2024 has once again raised hopes in the media world. There are many media organizations in America, which present themselves as the watchdog of democracy and claim that they do investigative and unbiased journalism without government pressure.

Podcasters will also benefit

Experts are also hoping that Trump's victory can lead to an increase in donations and revenue of media organizations. Apart from the media, podcasters and online creators can also benefit from Trump's victory.

Both Donald Trump and his rival Kamala Harris made heavy use of these mediums during their election campaign. There is a large section of America that supports podcasts or alternative media more than mainstream media. In such a situation, it remains to be seen whose expectations will be fulfilled.