Flipkart announced the purchase of Zappos India platform on February 4, 2025 using ₹4,500 crore to acquire it. The Zappos India transaction enables Flipkart to enhance its foothold in India's e-commerce market while increasing its fashion and lifestyle product range. 

Strategic Rationale: 

Zappos India offers many fashion and lifestyle products and its customer base continues to grow more rapidly each year. Flipkart extends its access to highly dedicated customers through its acquisition of Zappos which brings its fashion retail supply chain infrastructure. Flipkart plans to increase its product lines because it aims to face down competitive threats from Amazon and Reliance’s JioMart in the segments of apparel footwear and accessories. 

Future Prospects: 

The acquisition of Zappos India will allow Flipkart to merge operational aspects with its marketplace while strengthening fashion category sales. The purchase will enable Flipkart to become the leading e-commerce entity in India's online market by seizing an expanding portion of the digital retail segment.