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News Topical, Digital Desk : Stock Crash After Block Deal: Aditya Birla Fashion and Retail Ltd. shares saw a sharp decline on Tuesday, January 20. The shares fell by 8% during the day's trading after a major equity deal in the company was revealed.

In this massive transaction, 43.5 million shares, representing 3.57% of the company's total equity, changed hands simultaneously. The transaction occurred at an average price of ₹66.4 per share, bringing the total deal size to approximately ₹289 crore. Aditya Birla Lifestyle Brands also saw a major block deal. Similarly, Aditya Birla Lifestyle Brands Ltd. also witnessed a major block deal, involving 2.8% of the company's equity. However, the identities of both the buyer and seller in these deals have not been disclosed. The deal in the demerged entity is said to be pending. 

Promoter and Investor Shares As of the end of the September quarter, Pilani Investment and Industries, a promoter group entity, held a 3.67% stake in the company, while SBI Life Insurance Co. Ltd. held a 2.25% stake. Meanwhile, another undisclosed institutional investor was reported to have sold up to 3% stake in Aditya Birla Fashion and Retail Ltd. This deal was reported to be worth approximately $32 million, with a floor price of ₹65.78 per share. This is also being considered a clean-out trade. As of the end of the September quarter, foreign portfolio investor Theleme India Master Fund Ltd. held a 2.45% stake in the company. 

Large sales have happened before: In October 2025, Flipkart Investments Pvt. Ltd. sold its 6% stake in Aditya Birla Lifestyle Brands Ltd. for approximately ₹998 crore through a block deal. This deal was struck at an average price of ₹136.45 per share. After the recent block deal of the stock , Aditya Birla Fashion and Retail shares are trading at ₹66.97, which shows a decline of about 6.9%.
 


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