New Delhi: The festive season has begun. The income of many people also increases during the festive season. In such a situation, market experts have estimated that this festive season sales may increase by 15 percent. In such a situation, the total market size can increase from Rs 2.50 lakh crore to Rs 2.87 lakh crore. This will inspire consumer demand, digital transformation as well as the retail sector.

Sales of these categories will increase

electronics

Electronics sales are expected to grow by 15 per cent to Rs 74,750 crore, driven by rising demand for premium smartphones and work-from-home gadgets in the market.

fashion and clothing

Today people like to do offline and online shopping. In such a situation, this category is also expected to grow rapidly. It is estimated that the total sales in this category will reach Rs 46,000 crore.

Automobile

Demand for electric vehicles (EVs) and personal vehicles is on the rise. Due to this, sales of the automobile category are expected to reach Rs 151,750 crore.

jewelry and gold

Buying gold on Diwali and Dhanteras is considered auspicious. In such a situation, its total sales can reach Rs 34,500 crore. People's increasing interest in digital gold is also a major reason.

household appliances and furniture

The total sales in the market are expected to reach Rs 23,000 crore due to the demand for smart home gadgets and large household appliances. At the same time, the furniture category will also grow to Rs 11,500 crore.

E-commerce

E-commerce platforms are expected to grow by 15% during the festive sales, taking the market to ₹28,750 crore, as consumers take advantage of special offers and huge discounts.