New IPO: Preparing for a big IPO, Amagi Media Labs filed draft papers with SEBI:

News Topical, Digital Desk : New IPO: Bengaluru-based broadcast and streaming solutions provider Amagi Media Labs has filed draft papers with SEBI to raise funds through IPO. The company's investors include prominent names like Premji Invest, Accel, Norwest Venture and General Atlantic. Amagi Media Labs may consider raising funds up to Rs 204 crore in the pre-IPO round.

Amagi Media Labs IPO Details
Under the IPO, new shares worth Rs 1,020 crore will be issued and existing shareholders will sell 3.4 crore shares through Offer-for-Sale (OFS). Premji Invest backed PI Opportunities Fund, Norwest Venture Partners, Excel, Trudy Holdings and AVP will sell their shares under OFS. Apart from this, individual shareholders include Prem Gupta, Rahul Garg, Rajesh Ramaiya, Rajat Garg and Kollengode Ramanathan Lakshminarayan, who will sell their shares. The promoters hold 31.74 per cent stake in the company and the remaining 68.26 per cent stake is held by investors.

Purpose of IPO The cloud-based SaaS technology company will spend Rs 667.2 crore of the funds raised from the new issue on technology and cloud infrastructure. After this, the remaining funds will be used for inorganic growth and general corporate purposes.

Book Running Lead Managers Kotak Mahindra Capital Company, Goldman Sachs (India) Securities, IIFL Capital Services and Avendus Capital have been assigned the responsibility of book running lead managers of the IPO.

What does the company do? The company offers end-to-end cloud-managed live and on-demand video infrastructure for TV and OTT. Amagi Media Labs has served more than 400 content providers, more than 300 distributors and more than 80 advertisers in more than 40 countries as of March 2025. Its clients include global media companies such as Vivo, Lionsgate Studios, DAZN, EW Scripps, Sinclair Broadcast Group, Vizio, Roku, The Trade Desk, Geoads and Tennis Channel.

A look at the finances The company has reported a loss of Rs 68.7 crore in the financial year 2025, which is less than the loss of Rs 245 crore in the previous financial year. Operational revenue stood at Rs 1,162.6 crore in FY25, up 32.2 per cent from Rs 879.2 crore in the previous financial year.