New Delhi. Consumption of bottled soft drinks has increased among the average Indian household in the last two years and this figure has increased to more than 50 percent in the last financial year 2023-24. According to the latest report of Kantar FMCG Pulse, this trend is likely to increase further as the summer heat increases.

According to the report, the consumption of bottled soft drinks has increased by 250 ml in the average family in the last two years. Apart from this, 'fabric softener' has now reached one in every four households in the country. It is still considered a premium washing product.

Increased demand for liquid detergent

Another premium washing product (liquid detergent) from daily use companies crossed the one lakh tonne mark in FY 2023-24. Now consumers buy FMCG products 156 times a year or once every 56 hours from online or offline channels. However, the report also said that the average purchase value has come down, as customers are no longer making big purchases as before.

FMCG sales increased in rural areas 

Rural India remains a 'shining star' for the growth of fast-moving household goods (FMCG) sales. The sector is expected to have a better pace of expansion than urban areas in the second quarter of 2024. According to a report by data and consulting company Kantar, rural India will maintain 'better growth levels' than urban markets for FMCG companies in the second quarter of 2024 (April-June).

According to the report, 'We have to keep in mind that elections are due in many states in the next few months and the second half will only see an increase in populist measures for the rural market. After Corona, the rural market was in crisis and faced a continuous decline in the last quarters.