FMCG sector giant Marico has predicted that food inflation will soon ease, which can lead to recovery in demand in urban areas. The company's MD and CEO Saugata Gupta has expressed this estimate. The MD also said that with the help of these signals, the company's revenue can register double digit growth during this period. Due to rising food inflation, the company had increased the price of its products and the company believes that other companies can also take such a step. The company has already increased the prices for its Saffola range. According to the CEO, the prices of raw materials like coffee, cocoa and palm oil have increased, due to which the cost of companies has increased and some more companies can increase the prices.

However, the MD said that further price hikes may be limited as companies will try to bear a large part of the increase in raw material prices by trying to reduce costs. He said that in such a situation when the demand situation is weak, it would be better for companies to bear most of the increase themselves because in the end, volume, growth and market share are important. The relief is that crude oil, the second factor affecting the cost, is currently showing softness. Regarding the growth of Marico, the manufacturer of Saffola and Parachute, the CEO of the company believes that he hopes that growth can improve in the second half of the current financial year. However, he said that challenges remain regarding input costs, so margins may lag behind revenue growth. He said that at present the biggest concern for the company is about food inflation. He hoped that inflation may come down in the next two quarters and this is expected to improve demand in cities. In the September quarter, Marico's consolidated revenue grew by 7.6 percent to Rs 2,664 crore, while profits grew by more than 20 percent.