Kangana Ranaut Slams Kriti Sanon's 'Disgusting' Raksha Bandhan Ad Over Bikini Outfit

Bollywood star Kriti Sanon has found herself at the center of a major online controversy following the release of a promotional jewellery commercial centered around the auspicious festival of Raksha Bandhan. While the actress continues to enjoy professional success with her projects trending across streaming platforms, her choice of an Indo-Western bralette blouse in the festive ad has triggered immense backlash from social media users. Joining the chorus of disapproval, outspoken actress and Member of Parliament Kangana Ranaut unleashed a scathing critique, calling the conceptualization of the commercial "disgusting."

Kangana Ranaut's Indirect Yet Fierce Attack on Kriti Sanon

Known for her uninhibited and vocal opinions on cultural representation and Bollywood trends, Kangana Ranaut took to her official Instagram story to express her outrage over the ad. Without directly naming Kriti, Kangana questioned the rationale behind wearing a bikini-style or revealing undergarment-inspired outfit while celebrating a traditional sibling festival like Raksha Bandhan.

"It's a wonderful time for women today, as our wardrobes are filled with a variety of clothing... From cocktail dresses to lehenga cholis, jeans to saris, bikinis to salwar-kameez, we have so many options available. Then why do you have to tie Rakhi to your brother wearing a bikini or undergarments? Where are all your styling options? This ad is deliberately designed to be disgusting."

Her strongly worded statement instantly went viral, amplifying the debate surrounding modern fashion styling versus traditional cultural sensibilities in commercial advertisements.

Social Media Outrage Over the Indo-Western Rakhi Commercial

In the contentious commercial, Kriti Sanon is seen wearing an Indo-Western fusion ensemble featuring a bralette-style cape blouse paired with a draped skirt. The styling did not sit well with netizens, who flooded social media platforms with criticism, questioning the absence of traditional elements like a traditional puja thali, tilak, or culturally appropriate attire for a sacred sibling bond.

Angry users accused the brand and advertising agency of deliberately manufacturing provocative content for attention. Comments ranged from questioning why anyone would wear revealing clothing in front of a brother on Raksha Bandhan to demanding greater cultural sensitivity from mainstream Bollywood celebrities endorsing festive campaigns. As the debate continues to trend online, neither Kriti Sanon nor the brand has issued an official statement regarding the backlash.