Vodafone Idea Rebrands and Ropes in Shah Rukh Khan: Market Experts Bullish on Vi Shares
Vodafone Idea (Vi) has accelerated its aggressive business turnaround strategy, capturing investor attention and driving positive momentum across Dalal Street. Following a major corporate revamp that introduced a fresh brand identity and the launch of a high-profile advertising campaign featuring Bollywood superstar Shah Rukh Khan with the slogan "We are changing... be prepared," the telecom operator's stock has witnessed strong buying interest. Despite broader market pressures, Vi shares surged over 4 percent during the session to touch an intraday high of ₹14.71, drawing optimistic target forecasts from leading market experts.
Expert Targets and Technical Outlook: Buy on Dips Strategy
Market analysts have responded favorably to the telecom major's strategic rebranding and visibility push. Technical experts note that the stock is displaying renewed momentum, making it an attractive proposition for short-term and swing traders:
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Ashish Baheti's Recommendations: Market expert Ashish Baheti advises investors to accumulate the stock on dips while holding existing positions. He has outlined immediate short-term targets of ₹15 and ₹15.30, backed by a strict stop-loss set at ₹14 to manage downside risk.
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Proximity to 52-Week Highs: The recent upward push brings the stock closer to its annual high of ₹15.37, which was successfully tested just last week, signaling sustained buyer accumulation.
Strategic Turnaround and Long-Term Potential Highlighted
Weighing in on the corporate development, CNBC Awaaz Managing Editor Anuj Singhal emphasized that the aggressive campaign featuring Shah Rukh Khan has served as an immediate positive trigger for market sentiment. As the company works toward strengthening its operational fundamentals, sentiment is gradually turning bullish.
Industry veterans suggest that if Vi maintains its operational recovery and improves subscriber metrics, the stock could realistically target the ₹17 to ₹18 range over a medium-term horizon. Meanwhile, technical downside support has firmly established itself near the ₹11 mark, which analysts view as the critical threshold determining the broader trend reversal.
